UTM Builder

About our UTM Builder

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What is a UTM?

A UTM, an acronym for Urchin Tracking Module, is a short code that can be placed at the end of a URL. Its design is aimed at offering useful reporting about the marketing campaigns you carried out. UTMs are made up of a few elements, such as source, medium, campaign, term and content, that help you organize and analyze your marketing activities in a better way.

Why are UTMs Important?

There are many reasons why UTMs are essential.

Accurately Measure Campaign Performance: UTMs provide more specific details on the source of your website traffic, allowing you to see which channels are generating the best results regarding engagements and conversions.

Understand User Behavior: Through the use of UTMs, you can know the particular links in your campaigns that have attracted your audience. This information can be used to improve content and user experience.

Evaluate ROI: UTMs make it possible to measure conversions and credit them specifically to sources or campaigns responsible for those conversions. This is very important in knowing your ROI.

Make Data-Driven Decisions: This information is important as it helps you make the right marketing decisions. If you require a better budget allocation or just want to slightly adjust your content strategy, UTMs allow it.

Components of a UTM

A UTM is made up of various units that are independent but have specialized roles to perform. These are all essential building blocks for an accurate classification and tracking of your marketing efforts.

Source

The source feature tells you the origin of your traffic. It usually shows the source platform or website that is directing traffic to your site. Some of the popular sources are Google, Facebook, Twitter, or a particular newsletter.

Medium

The medium element defines the marketing medium that was used. This is where you categorize the manner in which the message was addressed to your audience. The most common channels are email, social media platforms, organic search, and paid ads.

Campaign

The campaign part is used to describe a particular marketing campaign or promotion. It is useful, especially when you need to compare the performance of various campaigns, such as a Black Friday sale or a summer giveaway.

Term

The element term is primarily used in reference to advertisements that are paid for. It provides an opportunity for you to see which keywords were utilized in the paid search campaigns. This can be highly beneficial for insights on how well certain keywords perform in terms of generating traffic and conversions.

Content

The details on the specific content that is part of a campaign or creative elements are provided in the ‘content’ component. This can be an ad type, an A/B test or content of click, e.g., a banner or a text link in an email message.

How to Use Our UTM Builder

• Enter your website's URL.
• Fill in the source, medium, campaign, term, and content fields according to your campaign's specifics.
• Click on ‘Generate’
• Our tool will generate a UTM code, which you can append to your URL.
• Use the tagged URL in your marketing materials.
• Monitor and analyze the data in your analytics platform.

FAQs

Do UTMs work only for Google Analytics?

No, UTMs are commonly linked with Google Analytics, but you are able to apply them to many other analytics tools. While Google Analytics is the most common choice, other platforms such as Adobe Analytics, Mixpanel, etc. also allow for UTM tracking.

Is it possible for me to modify UTM parameters after I have already begun a campaign?

As a rule, changing UTM parameters during the campaign is generally not recommended because it may tamper with your tracking and data integrity. New UTMs should be created whenever there are changes or new campaigns.

How do I eliminate UTM tag mistakes?

Errors in tagging can be avoided by using a UTM builder such as that provided by OnlineToolsArena. Moreover, keeping a common naming standard and adhering to the best practices minimize mistakes.

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